Services

Mobile Marketing Services

Mobile marketing is a core component of today's marketing mix. Whether you are managing a straightforward SMS or Premium SMS broadcast to a customer database or wanting to integrate mobile customers into a competition or promotion, eservices has the offering you need:


Broadcasting

SMS or MMS news alerts, invitations or other information. DIY interfaces are available to self manage broadcasts.


Competitions/Promotions

SMS with simple auto reply, SMS with no reply (entry), voice to enter for mobile-based marketing competitions and promotions. Unique code validation and instant wins are available to enhance the activity.


Voting/Polling

Based on either SMS entry and/or voice entry, customers can participate in competitions or survey analysis using mobile services.


Subscription Services

Allow customers to subscribe to ongoing content such as individual ringtones and wallpaper. Using voice on a 1900 number is also available.


Custom Applications

eservices can tailor our mobile application to any client requirement. This includes activities such as triggering, delivering into email from SMS and attributing loyalty or reward points to customer activity.


The Technology

eservices Platform

eservices' enterprise level platform hosted in several Melbourne co-locations can manage the distribution of any needed volume of complex database driven messages per day.

Messaging Functionality

Bullet Delivery of unlimited, fully personalised messages
Bullet Database driven, conditional content
Bullet Automatic mobile handset detection and customisation
Bullet Automatic tracking of opened MMS messages
Bullet Customisation of content, "from" address
Bullet Send of images, audio, music, video in MMS message
Bullet Automatic unsubscribe handling
Bullet Automatic database updates
Bullet Advanced query capabilities for improved targeting
Bullet Easy integration with existing systems or custom solutions
Bullet Multiple premium rate and standard rate numbers available
Bullet Real-time monitoring


Database Services

With over forty years of combined database experience across most platforms, eservices understands the critical needs behind effective database management. This knowledge is crucial when introducing customers into the complex environment of online communication and response measurement.

Database strategy and development

The worst time to find out your database is irrelevant is after you have developed it for use. eservices use ongoing experience in designing and developing databases for its clients. Not only can we ensure the initial strategy will succeed, but eservices' team is capable of handling any aspect of the ongoing database management to ensure strategic goals can be met.

Database hosting

Most marketing and communication driven mobile & email campaigns involve micro-sites tied to database back ends. To maximise measurement and reporting within this environment, eservices offers the ability to develop and host these micro-sites. Whether it be for viral (send to a friend) campaigns or for database driven surveys, eservices can manage the entire process.

eservices provide client specific methods to transfer this critical information across to the central database from the hosted extract. This can be done as a secure FTP, PGP or even using a VPN. On an hourly, daily or weekly basis, eservices can ensure the customer database is constantly up to date.