Press release:

Global Marketing Technology Leader Merges with Australia's largest Email and Cross-Channel Marketing Services Provider.

Responsys merges with Eservices, forms EservicesResponsys, creating AsiaPacific hub and advancing the use of email, mobile, social and web channels in Australia.

Sydney, 2 July 2010 - The Clemenger Group and Responsys, Inc., a global provider of on-demand email and cross-channel marketing solutions, today announced that Responsys, Inc. will acquire a majority ownership stake in Eservices Group Pty Ltd, Australia's largest and most experienced email and cross-channel marketing services providers, with clients including News Digital Media, Vodafone Hutchison, AFL Bigpond, Transurban and FlyBuys.

The agreement brings Responsys' award-winning interactive marketing technology platform together with the Australia's leading marketing services offering, creating EservicesResponsys.

Robert Morgan, executive chairman, Clemenger Group said, "The increasingly sophisticated nature of email, mobile, social and web marketing means that Eservices needs a global partner with the technical expertise and R&D investment to continue to be the dominant force in the Australian cross channel marketing field."

"Responsys is the perfect partner for Eservices, bringing a world-leading marketing technology platform that will help accelerate Eservices' development. To enable this, Clemenger will sell half its stake in Eservices to Responsys, owners of the world's best on-demand email and cross-channel marketing platform. We look forward to continuing to be involved in the growth of Eservices business in Australia as a minority shareholder and believe that Eservices' current clients will greatly benefit from Responsys' technological leadership," Mr Morgan added.

The partnership provides Eservices' customers with the world's best on-demand email and cross-channel marketing platform for planning, optimizing and executing marketing campaigns across email, mobile, social and web channels.

This deal will significantly advance the use of digital channels in Australia, and see EservicesResponsys become Responsys' global service hub for the AsiaPacific region according to Responsys CEO Dan Springer.

"Marketing is changing rapidly, and Australian companies are advanced in their awareness and use of interactive marketing channels, such as email, mobile, social and web. Like everywhere else in the world, these companies are looking to engage with customers in increasingly sophisticated and effective ways, with reduced resources, to provide a demonstrable ROI. The pairing of the world's best marketing technology platform that automates many of the processes, with Australia's best team of experts in this area, gives Australian companies the ability to dramatically enhance their current practices and performance," Mr. Springer said.

Eservices CEO, Paul Cross: "Responsys is the only company that offers a truly world-class platform, global team, and a strong vision for the future of cross-channel lifecycle marketing that truly resonated with what we believe the Australian market needs. We look forward to working with Responsys to help take interactive direct marketing to a new level and help even more Australian companies increase revenue, increase efficiencies, and achieve marketing and business success."

Eservices' management remains in place and all products and services will continue to be fully supported. Customers will be given the opportunity to migrate to Responsys Interact®, the number-one ranked email and cross-channel marketing platform. In addition to gaining access to Responsys' award-winning platform, Eservices' customers throughout Australia will also benefit from Responsys' extensive, global support infrastructure.

 

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit www.responsys.com.

 

About Eservices

Eservices is Australia's leading provider of email and cross-channel marketing solutions that enable business to acquire, engage and retain customers via email, mobile, social and web channels. Its award-winning technology and 70 specialist staff across Australia deliver programs that drive high ROI and low cost of operations and ownership.

Founded in 1999, located in Sydney and Melbourne, Eservices' clients include, VHA, News Digital Media, Bigpond AFL, Dulux, BMW, NAB, Flybuys and Hotelclub.